If I'd invested in Amazon since 1999
$1,000 put into Amazon at the end of 1999 would be worth about $62,612 today — a 62.6× return, or roughly 17.0% a year. Change the amount below to run your own number.
You'd have
$62,612
from $1,000 invested — up 6161%.
The story behind the number
Amazon since 1999 has been a fairly steady climb. $1,000 put in at the end of 1999 grew to $62,612 — a 62.6× return, or about 17.0% a year. That beat the S&P 500, which turned the same $1,000 into $5,050 — you'd have come out roughly 12.4× ahead of simply buying the index.
The ride mattered as much as the destination. The strongest single year was 2001, up 63%; the worst was 2001, down 41%.
Holding on took nerve: the position fell as much as 92% from its 1999 peak to its 2001 low, before climbing back above that high by 2007.
Common questions
- How much would I have if I'd invested $1,000 in Amazon in 1999?
- $1,000 invested in Amazon at the end of 1999 would be worth about $62,612 today — a 62.6× return, or roughly 17.0% per year.
- What were the best and worst years for Amazon since 1999?
- The best year was 2001, up about 63%. The toughest was 2001, when it fell about 41%. Across the window, 133 of 318 years finished lower than they started.
- What was the biggest drop along the way?
- The steepest decline was about 92%, from a peak in 1999 to a low in 2001, with the value recovering above its prior high by 2007.
- Would I have done better in S&P 500?
- No — the S&P 500 turned $1,000 into about $5,050 over the same window, while Amazon reached $62,612. Amazon came out ahead.
The chart above shows the whole journey, not just the destination. Try switching to a bit each year to see how spreading your buying would have changed the outcome — or skip the latte to find out what a small daily habit could have grown into instead.
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