What were the best and worst years for Amazon since 2001?

The best year was 2007, up about 54%. The toughest was 2006, when it fell about 31%. Across the window, 117 of 294 years finished lower than they started.

What was the biggest drop along the way?

The steepest decline was about 54%, from a peak in 2007 to a low in 2008, with the value recovering above its prior high by 2009.

Would I have done better in S&P 500?

No — the S&P 500 turned $1,000 into about $6,490 over the same window, while Amazon reached $441,759. Amazon came out ahead.

How much would I haveif…

If I'd invested in Amazon since 2001

$1,000 put into Amazon at the end of 2001 would be worth about $441,759 today — a 442× return, or roughly 28.3% a year. Change the amount below to run your own number.

Invested in

I'd have invested

Starting in 2001

19972025

How

You'd have

$441,759

from $1,000 invested — up 44076%.

Multiple442×

Per year28.3%

In today's $$234,650

shares held1,852 shares

The story behind the number

Best year+54%2007

Worst year−31%2006

Steepest drop−54%2007→2008

vs S&P 50068.1× aheadS&P 500 → $6,490

Amazon since 2001 has been a remarkably smooth ride. $1,000 put in at the end of 2001 grew to $441,759 — a 442× return, or about 28.3% a year. That beat the S&P 500, which turned the same $1,000 into $6,490 — you'd have come out roughly 68.1× ahead of simply buying the index.

The ride mattered as much as the destination. The strongest single year was 2007, up 54%; the worst was 2006, down 31%.

Holding on took nerve: the position fell as much as 54% from its 2007 peak to its 2008 low, before climbing back above that high by 2009. Inflation takes a bite, too — consumer prices rose about 88% over the period, so in today's money the result is closer to 235× what you put in.

Common questions

How much would I have if I'd invested $1,000 in Amazon in 2001?: $1,000 invested in Amazon at the end of 2001 would be worth about $441,759 today — a 442× return, or roughly 28.3% per year.
What were the best and worst years for Amazon since 2001?: The best year was 2007, up about 54%. The toughest was 2006, when it fell about 31%. Across the window, 117 of 294 years finished lower than they started.
What was the biggest drop along the way?: The steepest decline was about 54%, from a peak in 2007 to a low in 2008, with the value recovering above its prior high by 2009.
Would I have done better in S&P 500?: No — the S&P 500 turned $1,000 into about $6,490 over the same window, while Amazon reached $441,759. Amazon came out ahead.

The chart above shows the whole journey, not just the destination. Try switching to a bit each year to see how spreading your buying would have changed the outcome — or skip the latte to find out what a small daily habit could have grown into instead.

Compare Amazon head-to-head since 2001 →

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