If I'd invested in Amazon since 2012
$1,000 put into Amazon at the end of 2012 would be worth about $19,023 today — a 19.0× return, or roughly 24.6% a year. Change the amount below to run your own number.
You'd have
$19,023
from $1,000 invested — up 1802%.
The story behind the number
Amazon since 2012 has been a remarkably smooth ride. $1,000 put in at the end of 2012 grew to $19,023 — a 19.0× return, or about 24.6% a year. That beat the S&P 500, which turned the same $1,000 into $5,209 — you'd have come out roughly 3.65× ahead of simply buying the index.
The ride mattered as much as the destination. The strongest single year was 2026, up 27%; the worst was 2022, down 24%.
Holding on took nerve: the position fell as much as 52% from its 2021 peak to its 2022 low, before climbing back above that high by 2024. Inflation takes a bite, too — consumer prices rose about 44% over the period, so in today's money the result is closer to 13.2× what you put in.
Common questions
- How much would I have if I'd invested $1,000 in Amazon in 2012?
- $1,000 invested in Amazon at the end of 2012 would be worth about $19,023 today — a 19.0× return, or roughly 24.6% per year.
- What were the best and worst years for Amazon since 2012?
- The best year was 2026, up about 27%. The toughest was 2022, when it fell about 24%. Across the window, 66 of 162 years finished lower than they started.
- What was the biggest drop along the way?
- The steepest decline was about 52%, from a peak in 2021 to a low in 2022, with the value recovering above its prior high by 2024.
- Would I have done better in S&P 500?
- No — the S&P 500 turned $1,000 into about $5,209 over the same window, while Amazon reached $19,023. Amazon came out ahead.
The chart above shows the whole journey, not just the destination. Try switching to a bit each year to see how spreading your buying would have changed the outcome — or skip the latte to find out what a small daily habit could have grown into instead.
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