If I'd invested in Amazon since 2024
$1,000 put into Amazon at the end of 2024 would be worth about $1,087 today — a 1.09× return, or roughly 6.1% a year. Change the amount below to run your own number.
You'd have
$1,087
from $1,000 invested — up 9%.
The story behind the number
Amazon since 2024 has been a remarkably smooth ride. $1,000 put in at the end of 2024 grew to $1,087 — a 1.09× return, or about 6.1% a year. The S&P 500 actually did better over the same years, turning that $1,000 into $1,266 — about 1.16× what this returned.
The ride mattered as much as the destination. The strongest single year was 2026, up 27%; the worst was 2026, down 12%.
Holding on took nerve: the position fell as much as 22% from its 2025 peak to its 2025 low, before climbing back above that high by 2026. Inflation takes a bite, too — consumer prices rose about 5% over the period, so in today's money the result is closer to 1.03× what you put in.
Common questions
- How much would I have if I'd invested $1,000 in Amazon in 2024?
- $1,000 invested in Amazon at the end of 2024 would be worth about $1,087 today — a 1.09× return, or roughly 6.1% per year.
- What were the best and worst years for Amazon since 2024?
- The best year was 2026, up about 27%. The toughest was 2026, when it fell about 12%. Across the window, 10 of 18 years finished lower than they started.
- What was the biggest drop along the way?
- The steepest decline was about 22%, from a peak in 2025 to a low in 2025, with the value recovering above its prior high by 2026.
- Would I have done better in S&P 500?
- Yes — the S&P 500 turned $1,000 into about $1,266, versus $1,087 for Amazon over the same window.
The chart above shows the whole journey, not just the destination. Try switching to a bit each year to see how spreading your buying would have changed the outcome — or skip the latte to find out what a small daily habit could have grown into instead.
More Amazon scenarios
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