How much would I haveif…

If I'd invested in Apple since 1998

$1,000 put into Apple at the end of 1998 would be worth about $786,838 today — a 787× return, or roughly 27.5% a year. Change the amount below to run your own number.

You'd have

$786,838

from $1,000 invested up 78584%.

Multiple787×
Per year27.5%
In today's $$786,838
shares held2,703 shares
19982026

The story behind the number

Best year+44%2001
Worst year−58%2000
Steepest drop−79%2000→2003
vs S&P 500131× aheadS&P 500 → $6,015

Apple since 1998 has been a remarkably smooth ride. $1,000 put in at the end of 1998 grew to $786,838 — a 787× return, or about 27.5% a year. That beat the S&P 500, which turned the same $1,000 into $6,015 — you'd have come out roughly 131× ahead of simply buying the index.

The ride mattered as much as the destination. The strongest single year was 2001, up 44%; the worst was 2000, down 58%.

Holding on took nerve: the position fell as much as 79% from its 2000 peak to its 2003 low, before climbing back above that high by 2004.

Common questions

How much would I have if I'd invested $1,000 in Apple in 1998?
$1,000 invested in Apple at the end of 1998 would be worth about $786,838 today — a 787× return, or roughly 27.5% per year.
What were the best and worst years for Apple since 1998?
The best year was 2001, up about 44%. The toughest was 2000, when it fell about 58%. Across the window, 128 of 330 years finished lower than they started.
What was the biggest drop along the way?
The steepest decline was about 79%, from a peak in 2000 to a low in 2003, with the value recovering above its prior high by 2004.
Would I have done better in S&P 500?
No — the S&P 500 turned $1,000 into about $6,015 over the same window, while Apple reached $786,838. Apple came out ahead.

The chart above shows the whole journey, not just the destination. Try switching to a bit each year to see how spreading your buying would have changed the outcome — or skip the latte to find out what a small daily habit could have grown into instead.

Compare Apple head-to-head since 1998

More Apple scenarios

All Apple years →

What else, since 1998?