How much would I haveif…

If I'd invested in Apple since 2013

$1,000 put into Apple at the end of 2013 would be worth about $14,527 today — a 14.5× return, or roughly 24.1% a year. Change the amount below to run your own number.

You'd have

$14,527

from $1,000 invested up 1353%.

Multiple14.5×
Per year24.1%
In today's $$10,210
shares held49.90 shares
20132026

The story behind the number

Best year+21%2020
Worst year−18%2018
Steepest drop−31%2018→2018
vs S&P 5003.62× aheadS&P 500 → $4,016

Apple since 2013 has been a remarkably smooth ride. $1,000 put in at the end of 2013 grew to $14,527 — a 14.5× return, or about 24.1% a year. That beat the S&P 500, which turned the same $1,000 into $4,016 — you'd have come out roughly 3.62× ahead of simply buying the index.

The ride mattered as much as the destination. The strongest single year was 2020, up 21%; the worst was 2018, down 18%.

Holding on took nerve: the position fell as much as 31% from its 2018 peak to its 2018 low, before climbing back above that high by 2019. Inflation takes a bite, too — consumer prices rose about 42% over the period, so in today's money the result is closer to 10.2× what you put in.

Common questions

How much would I have if I'd invested $1,000 in Apple in 2013?
$1,000 invested in Apple at the end of 2013 would be worth about $14,527 today — a 14.5× return, or roughly 24.1% per year.
What were the best and worst years for Apple since 2013?
The best year was 2020, up about 21%. The toughest was 2018, when it fell about 18%. Across the window, 62 of 150 years finished lower than they started.
What was the biggest drop along the way?
The steepest decline was about 31%, from a peak in 2018 to a low in 2018, with the value recovering above its prior high by 2019.
Would I have done better in S&P 500?
No — the S&P 500 turned $1,000 into about $4,016 over the same window, while Apple reached $14,527. Apple came out ahead.

The chart above shows the whole journey, not just the destination. Try switching to a bit each year to see how spreading your buying would have changed the outcome — or skip the latte to find out what a small daily habit could have grown into instead.

Compare Apple head-to-head since 2013

More Apple scenarios

All Apple years →

What else, since 2013?