If I'd invested in Amazon since 2011
$1,000 put into Amazon at the end of 2011 would be worth about $27,578 today — a 27.6× return, or roughly 25.9% a year. Change the amount below to run your own number.
You'd have
$27,578
from $1,000 invested — up 2658%.
The story behind the number
Amazon since 2011 has been a remarkably smooth ride. $1,000 put in at the end of 2011 grew to $27,578 — a 27.6× return, or about 25.9% a year. That beat the S&P 500, which turned the same $1,000 into $5,910 — you'd have come out roughly 4.67× ahead of simply buying the index.
The ride mattered as much as the destination. The strongest single year was 2026, up 27%; the worst was 2022, down 24%.
Holding on took nerve: the position fell as much as 52% from its 2021 peak to its 2022 low, before climbing back above that high by 2024. Inflation takes a bite, too — consumer prices rose about 47% over the period, so in today's money the result is closer to 18.8× what you put in.
Common questions
- How much would I have if I'd invested $1,000 in Amazon in 2011?
- $1,000 invested in Amazon at the end of 2011 would be worth about $27,578 today — a 27.6× return, or roughly 25.9% per year.
- What were the best and worst years for Amazon since 2011?
- The best year was 2026, up about 27%. The toughest was 2022, when it fell about 24%. Across the window, 70 of 174 years finished lower than they started.
- What was the biggest drop along the way?
- The steepest decline was about 52%, from a peak in 2021 to a low in 2022, with the value recovering above its prior high by 2024.
- Would I have done better in S&P 500?
- No — the S&P 500 turned $1,000 into about $5,910 over the same window, while Amazon reached $27,578. Amazon came out ahead.
The chart above shows the whole journey, not just the destination. Try switching to a bit each year to see how spreading your buying would have changed the outcome — or skip the latte to find out what a small daily habit could have grown into instead.
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